Do you have a plan for 2012?
Do you have a marketing plan in place for this year? If not, it’s not too late. Establishing a strong marketing plan is extremely important in helping you reach your target customers and ultimately increasing your revenue. I realize that you might not know where to start, so I want to give you five easy ...
Brand Development
When I develop a brand identity I always begin by asking the client the following questions. This helps me better understand the client, their needs, and how I can provide them with the best posible design solution. Please feel free to browse through these questions. If you are in need of brand development, I would ...
What is a brand?
The use of word “brand” is very popular among clients and designers, but what is it? Honestly, I hear the word used incorrectly more often than not. Despite popular opinion, a company’s logo is not the same thing as their brand. While the logo is certainly part of the brand, by itself it cannot define ...