Clients: Grace Family Church
Roles: Branding, Concept Development, Print Design, Environmental Design
As the pre-school ministry at Grace Family Church, the Clubhouse serves thousands of kids (newborn to kindergarten) each weekend. As the church expanded from one to five campuses, there became a need to simplify the and modernize the Clubhouse brand. The first issue was the consolidation of two ministries into one. The PromiseLand was originally set up to be the nursery (newborns and infants), but all classrooms met in the same areas as the Clubhouse and led to confusion among parents. Additionally, the looks for both brands were very different and led to many design conflicts. All of this was compounded by the original logos being dated and amateurish. I was able to streamline the brand into a fun, modern look that is able to scale and adapt as Grace Family Church adds campuses and continues to grow.